HISTORY

                        

Through the years, McDonald's remained the world's top quick service restaurant. With more than 33,000 branches in more than 120 countries around the globe, McDonald's has served billions of customers since its first restaurant in 1955.

McDonald's history began even before the onset of the Second world war when brothers Dick and Mac McDonald started a drive-in restaurant business in Riverside California. Their menu was composed simply of 10-cent hamburgers and other drive-in products. After the war, the brothers opened a new type of restaurant in San Bernardino, California, where a little hamburger man called "Speedee" became the company's symbol Dick's and Mac's endeavors proved so successful that other operators sought out franchises from them.

In 1954 Ray Kroc exclusive sales distributor for Multimixer intrigued by the brother's "Speedee System" visited the latter in San Bernardino, Upon his return to Chicago, Kroc obtained the exclusive licensing rights to the brothers system and had become heir National Franchise Agent in April of the same year construction began on the first restaurant in what was called the Mcdonald's System Inc.

The famous Golden Arches arrived in the Philippines in 1981 when George T. Yang president of McGeorge Food Industries was awarded franchising privilege in the country by McDonald's international. The first store opened in the busy university area of Morayta while the second was established in the prime commercial area of Cubao beside New Frontier Theater. And now as they say, the rest is history.

With the desire of providing Filipino customers with high quality food and service that meet global standards, George T. Yang, opened the first McDonald's store along Morayta, Manila in 1981.

Since then, McDonald's has introduced so many innovations that captured the hearts of the Filipinos. It was McDonald's who first offered the Value Meals and the Happy Meal. It was McDonald's who first provided employment opportunities for students. And it was McDonald's who first played an active role in helping out in the community through McDonald's Charities.

These and so many other "firsts" are the reasons for McDonald's phenomenal growth!

Today, with Kenneth S. Yang at the helm, McDonald's is now a multi-billion-peso company with almost 274 stores nationwide! And still counting!